By: Clarissa Sparks
For you to spark in today's marketplace, you must become a valued brand.
Selective Focus
For you to spark in today's marketplace, you must become a valued brand. That brand is you. What will bring value (spark) to my brand? What is my story, and how do I tell it? I don't know how to explain what I do. One of the questions I hear the most is, What is branding?
Branding is more than a logo, website or business card. It is what you are known for and how you make people feel after interacting with you. Your brand is your voice; it is how you tell your story. It is your opportunity to create something with lasting impact. It is what makes you memorable and it is absolutely essential to your success.